About Pesanle
Your shop deserves its own address.
Pesanle gives UMKM, small businesses, and shop sellers their own online shop — an alternative sales channel to the big marketplaces, without the high platform fees.
What is Pesanle
Software for running a shop,
not a listing on someone else’s mall
A marketplace rents you a shelf: their address, their rules, their cut of every sale. Pesanle is the opposite — your catalogue, your stock, your orders, your customers, served on your own subdomain.
Storefront orders, WhatsApp orders typed in by hand, and counter sales all land in one pipeline, draw down the same stock, and add up to one revenue figure. It works one-handed on a phone, in Indonesian and English.
Vision
Every seller owns their shop — address, customers, and all
Marketplaces will always exist, but no seller should depend on one. We want a future where opening your own shop is as ordinary as opening a chat account: your name on the door, your records in your hands.
Mission
What we do to get there
01
Keep the fees honest
A flat plan, not a cut of your sales. When you sell more, you keep more.
02
Fit how shops actually sell
Variants, stock per variant, manual orders from chat — built for the counter, not the demo.
03
Keep every shop’s data its own
Isolation enforced by the database itself, so your catalogue and customers are yours alone.
04
Stay usable on a phone
The dashboard and the storefront are designed phone-first, in two languages.
How we build
Three rules we hold ourselves to
01
No vanity numbers
We claim product facts a visitor can check, not traction we do not have.
02
One word for one thing
Catalogue, stock, orders, storefront — the same words in the marketing, the dashboard, and both languages.
03
Charge for what ships
A feature marked in development is a plan, not a promise — and never the reason to subscribe.
See whether it fits your shop
Open a shop, add three products, type your options. An afternoon is enough to judge.