Food and drink
For anyone selling something with a shelf life
Today’s menu is not tomorrow’s, sold-out items have to vanish fast, and half the orders arrive in a chat at eleven at night.
Who this is for
Shops like these
Coffee roasters and speciality beans
Home kitchens and catering
Frozen and ready meals
Bakeries and snacks
The problem
What makes this trade awkward
01
The menu changes faster than a catalogue
Items sell out mid-service. A catalogue you rebuild every morning is wrong by Thursday.
What the platform does
Draft it and it leaves the menu
One toggle takes it off the storefront, photos and pricing intact, ready for Friday.
02
One dish is really six products
Regular or large, mild or extra spicy, whole bean or ground. Each has its own price and stock.
What the platform does
Type the choices, get the grid
250g/500g/1kg by whole bean/V60/espresso is nine rows, each priced and counted alone.
03
The orders are everywhere
Some from the storefront, most from chat, a few across the counter. No single number at week’s end.
What the platform does
Chat orders become real orders
Typed into the dashboard, they draw down the same stock and join the same totals.
Your catalogue
How a food and drink shop sets this up
Type the options once. Every combination gets its own price, stock and photographs.
One product
House blend, roasted weekly
Weight
Grind
Nine rows. Running out of 250g espresso takes nothing else down with it.
The features that matter here
What a food and drink shop leans on
Options and variants
Type Size: XL, L, M and Colour: red, green — every sellable combination is generated for you.
Products
Images, cost and selling price, stock, and a draft state so nothing ships before you say so.
Orders you type yourself
WhatsApp and counter sales go in by hand — same stock, same totals.
Stock levels
Counted per variant, with stock held by open orders tracked separately.
Order pipeline
Every order carries a status, and the list filters by it.
Your own address
Every shop gets its own subdomain, rendered on the server.
Questions
Food and drink — the usual questions
Take the order and leave it pending until the batch is ready. The pipeline is your list of what is still to make.
Not yet. Addresses are captured down to the village, and courier integrations are on the roadmap.
Set your shop up this afternoon
Name it, add a product, type your options. Your address is live when you publish.